No more one-size-fits-all email blasts.
Let's craft tailored emails that segment your audience, sell your services, and scale your business—strategically.
We’re not just making small talk. During this call, we’ll roll up our sleeves and dig in to determine if strategic email expertise is the missing piece to solving your business challenges.
If the answer is yes, this is just the beginning. Together, we’ll unlock your business’s full potential and create a game plan for real transformation.
What we’ll dive into…
Dream Big. Define Success.
What’s your vision for your business? More leads? A revenue boost? Less time on the grind? We’ll get clear on what success looks like for you, so we know exactly what goals we’re working towards.
Numbers that Matter.
Key Performance Indicators (KPIs) aren’t just for spreadsheets—they’re how we measure progress towards those goals we just defined. We’ll pinpoint the metrics that tell the true story of your email marketing, showing us exactly what’s working (and what’s not).
Turning Curiosity into Loyalty.
Every email, landing page, and touchpoint—it all matters. We’ll look at what pieces you already have in place, and then, we’ll assess whether they’re turning curious leads into loyal customers—or if they need a strategic overhaul.
Focused Projects with Big Picture Plans
A well-crafted welcome sequence isn’t just nice to have—it’s often the guiding hand that nurtures those curious leads into warm prospects. But, is that where your focus should be? Let’s determine which part of your funnel will make the biggest impact on your KPIs and goals right away.
This is your opportunity to work smarter, not harder, with email marketing that actually delivers. Ready to see what’s possible? Let’s get that first call on the books and start scaling your success.
Create more. Sell more. Hustle less.
Ready to elevate your business with emails that do more than check the box on your todo list?
Running a business — any business — is challenging.
Running a service-based business is uniquely challenging. You’re balancing client relationships, providing top-tier service, and navigating an increasingly competitive market. And, while your business thrives on those connections, scaling them efficiently requires more than just a “one-size-fits-all” approach to email marketing. Let your emails do some of the heavy lifting! Because, the longer you rely on generic email blasts, the harder you have to work to keep up.
Your emails can do more than just sit in inboxes—they can actively segment, sell, and walk your leads into being your most loyal clients!
I’m a professional conversion copywriter who understands the unique needs of woman-owned and LGBTQ-owned service businesses. I know you're not just looking for more emails; you're looking for smarter, more strategic marketing that aligns with your business goals.
With my expertise, we’ll:
Audit your current email efforts to identify gaps and opportunities
Strategize high-converting campaigns that resonate with your audience and drive sales
Focus on segmentation and personalization, so your emails speak directly to the needs of each customer segment and build trust in your readers
Optimize the entire marketing funnel, ensuring each touchpoint moves prospects closer to a sale
Ultimately, increase your revenue—while lightening your workload
Stop sending emails that get ignored—every unread email is a missed opportunity for growth and revenue.
When done well, email marketing can have a $36 ROI (Forbes, 2024)!
Let’s do that math…
a $5,000 investment = $180,000 ROI
a $7,500 investment = $270,000 ROI
a $10,000 investment = $360,000 ROI
Start using email as a powerful, revenue-generating tool. Let’s make your email marketing work harder for you, so you can focus on growing your business.
Our first call… more than an introduction
Happy Partners
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Amy Strader
“Elizabeth cuts to the chase, tells you not what you want to hear, but rather what you need to hear.”
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Hilary Discotto
“I found Elizabeth to be an insightful and forward thinking partner in management. Furthermore, Elizabeth communicates with empathy and compassion for her fellow human beings.”
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Jerry Herships
“Elizabeth speaks with passion and heart. She cares about the message AND how it’s delivered.”
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Bích-Thy Nguyễn
“I have known Elizabeth for about 10 years and am honored that we are colleagues. Elizabeth is a deep listener, taking time to understand the needs of an individual or organization. In helping seek solutions, Elizabeth thinks outside the box, is creative and a critical thinker, having the capacity to look at things from different perspectives for the best possible outcome.”
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![Headshot of Carrie Martin-Haley, founder of Summit Sustainable Goods]()
Carrie Martin-Haley
Burg Media Co helped me level up my email marketing for my small business through a collaborative partnership that took the process step-by-step and helped me use my own branding language to reach new customers.
Credentials that count…
“Transform your email campaigns into a powerhouse sales team.
Expertly crafted emails not only drive sales but also nurture and expand your customer base, turning subscribers into loyal fans.”
— Elizabeth M Burg
When you decided to start your own business, was it to write email blasts to customers?
Get back to what you love by hiring a professional copywriter.
Your job is to understand your services and your customers’ needs and wants. The longer you spend on tasks that aren’t in your wheelhouse—like digging through voice of customer data—the more time and potential sales slip through your fingers.
Focus on your strengths and save time by hiring a professional conversion copywriter.
Even if big box companies dominate peoples’ minds, you’ve crafted a particular vibe for your brand and business. How do you share it all to attract your ideal customers online?
Speak directly to your ideal customers by knowing their pain points and how your product is the best solution by hiring a professional conversion copywriter.
“Empower your business with precision-targeted email strategies.
You focus on your services.
I dive deep into understanding your audience.
Together, we craft emails that resonate deeply, engaging your ideal customers and paving the way for your unparalleled success.”
—Elizabeth M Burg
Services
You need more than just an email copywriting specialist—you need someone who understands your unique business and the challenges you face. Here’s what you can expect when we join forces:
Stage 1: Research & Discovery—Laying the Foundation for Success
Our partnership begins with an in-depth discovery process, where I dive deep into the psychology of your business. This means:
Voice of Customer Analysis: We gather data directly from your target audience to understand their needs, struggles, desires, and what motivates them to act.
Competitor Research: We identify opportunities by analyzing what’s working—and what’s not—in your industry.
Customer Persona Creation: Some people call this an avatar. No matter what it’s called, we’ll outline and work from detailed personas to ensure every email speaks directly to your audience, building trust and driving conversions.
This research is the bedrock of your email marketing strategy, ensuring that every decision we make is rooted in data, not guesswork.
Stage 2: Content Creation—Crafting & Wireframing Emails that Convert
Once we know exactly how your audience thinks, we craft tailored emails that drive results:
Entice Readers to Open Your Emails: Captivate your audience from the moment your email hits their inbox.
Engage the Reader from Top to Bottom: Catch their attention and keep it throughout the email body by speaking directly to their challenging and showing how your services offer the ideal solution.
Empower Readers to Solve their Problems: Guide your readers to the next step—whether it’s booking a consultation or making a purchase. Each email’s clear next step will increase conversions.
Each email is written to move prospects down your funnel, whether you’re nurturing leads or driving immediate sales.
Stage 3: Analytics & Optimization—Driving Continuous Growth
Our work doesn’t stop once the emails are sent. This stage is all about refining and optimizing to ensure you get the best possible results:
A/B Testing: We test different elements, from subject lines to CTAs, ensuring optimal open rates, click-throughs, and conversions.
Data-Driven Adjustments: Based on your KPIs and performance data, we refine your customer segments, email triggers, and your sequences to drive even better results over time.
Strategic Recommendations: You’ll receive insights that extend beyond our project, providing a big picture understanding of how our projects fit into an optimized marketing funnel.
Ongoing Support with a Monthly Retainer
For businesses ready to take things to the next level, I offer continued optimization and consulting through a monthly retainer. This retainer builds on the success we’ve achieved, ensuring that your email marketing continues to grow and evolve with your business. By monitoring KPIs, performing ongoing A/B testing, and refining key elements of your email sequences, we’ll keep your campaigns fresh and high-performing.
Email Marketing Starter Kit
Perfect for small businesses or startups ready to dip their toes into email marketing. This package includes:
A customized email campaign strategy tailored to your unique audience.
A set of introductory emails that engage and convert, from welcome emails to promotional sequence.
A clear performance strategy to track your success and guide future campaigns.
Master the basics and set the stage for ongoing success. Starting at $5,000.
Premium Email Overhaul
Take your existing email efforts to new heights with a comprehensive audit and optimization of your email marketing elements:
A comprehensive audit of your current email marketing including segmentation, triggers, and copy.
Tailored suggestions for improving opens, clicks, and conversions.
A high-converting email series that captivate and convert.
Optimize every element to maximize your email marketing impact. Starting at $10,000.
Full Funnel Optimization
For businesses seeking a holistic approach to their sales journey, this package provides:
A thorough audit of your existing marketing funnel.
Integration of a robust email marketing strategy with your overall digital marketing efforts.
Optimization of all touchpoints, from lead magnets to landing pages.
Transform a single funnel into a powerful client conversion machine. Starting at $15,000.
Additional Services & Rate Scenarios
Not finding exactly what you need? Let's tailor a solution together. While I specialize in email marketing, I do offer a dynamic range of strategic solutions designed to fine-tune and elevate your copy. Whether you aim to optimize existing strategies or innovate new ones, my goal is to help you achieve remarkable results.
Ready to enhance your email marketing? Schedule your personalized consultation today, and let’s craft a plan that not only meets but exceeds your expectations.
“I am in this to help female and queer owned businesses meet — and then exceed! — their business goals.”
From Wisconsin to Colorado: My Journey to Empowering Marginalized Businesses
After moving from Wisconsin to the Chicago region and finally settling in Colorado, I’ve built a life filled with passion, creativity, and community. As a proud queer woman, I’ve made it my mission to uplift women and LGBTQ+ entrepreneurs, helping them achieve their goals in a world that often overlooks us.
Now settled with my wife, kids, and dogs, I embrace my identity as a woman business owner and proudly identify as queer. "Write what you know" isn’t just a saying for me—it's the guiding principle behind my work.
Why I Do What I Do
As a queer woman business owner, I know firsthand how hard it can be to navigate a system that wasn’t build for us. I’m right there with you—fighting for space, recognition, and success in a world that often stacks the odds against us.
That’s why I don’t just write emails; I craft strategies that build wins upon wins. My goal is to ensure businesses like yours not only survive—they thrive.
Your Success is My Mission
I’m not just another copywriter; I’m a partner who understands challenges look different for women and queer folx. And, each story, each business owner, each business, is unique.
As a justice-driven strategist, my first commitment is to listen. The better I understand your expertise, your services, and your business, the better I can connect with your ideal customers—the key to high-performing copy.
As a Copyhackers-trained Digital Conversion Specialist, I'm driven by my commitment to creativity, community, and elevating businesses like yours. I'm eager to partner with you!
Join me in building a more inclusive marketplace.
I’m here to help you grow your business, not just through powerful email strategies but through a partnership rooted in shared values. Together we’ll take your business to new heights, breaking glass ceilings and claiming the success you deserve.
Ready to get started? Let’s connect and make it happen.