Emails that sell while you sleep,
consult, or take a damn day off!
Strategic email campaigns that convert subscribers into clients—so you can stop chasing and start closing.
Why DIY Fails
Yes, AI can write emails.
But it can't tell you which emails to write—
or why your current ones aren't working.
ChatGPT & Claude don’t know:
Which segment of your list is ready to buy vs. still researching
What your customers actually say when they're about to purchase (voice-of-customer data)
Where your funnel is leaking revenue (the welcome sequence? The nurture series? The pitch?)
That's strategy. And strategy is what unlocks the revenue hiding in your list—
whether that's $10K, $50K, or more.
AI writes emails. I architect the system that makes those emails convert.
This isn't a casual chat. It's a strategic working session where we figure out if email is the right lever for your business—and if so, exactly where to focus first.
Here's what we'll cover:
Your Goals & Success Metrics
What does success look like for your business right now? More qualified leads? Higher conversion rates? We'll identify the KPIs that matter most to you—so any strategy we build is anchored to outcomes you actually care about.
Current Funnel Assessment
We'll walk through what you have in place: your list, your sequences, your touchpoints. Not to judge what's "wrong," but to identify gaps and opportunities—where's the low-hanging fruit?
Strategic Prioritization
Should you focus on your welcome sequence? A nurture campaign for cold leads? A sales sequence? We'll figure out which piece of your funnel will make the biggest impact on the KPIs we just identified.
You'll walk away with clarity on whether strategic email is the right investment—and if we work together, we'll already have a roadmap.
Create more. Sell more. Hustle less.
You didn't start your business to write email campaigns. You started it to serve clients, solve problems, and build something that matters.
But here's the trap: without a strategic email system, you're stuck chasing every lead, repeating the same sales conversations, and watching revenue flatline while your workload climbs.
Your email list should be your most reliable sales channel—not another task on your to-do list.
Here's what strategic email does:
Converts curious subscribers into $10K clients (without you chasing them)
Segments your audience so the right people get the right message at the right time
Automates the nurture process so you can focus on delivery, not constant outreach
I'm a Copyhackers-trained conversion copywriter who specializes in women-owned and LGBTQ-owned service businesses. I don't write "nice" emails. I build voice-of-customer-driven systems that convert.
Here's how we'll work together:
Audit your current funnel to find where revenue is leaking
Build segmented campaigns that speak directly to each stage of your buyer's journey
Optimize for conversion—not opens, not clicks, but actual clients and revenue
When done well, email marketing delivers a $36 ROI per dollar spent (Forbes, 2024). That's not a promise—it's a benchmark. What I promise is a data-driven strategy that maximizes your list's potential, whether that's $10K, $50K, or more.
Stop treating email like a chore. Start treating it like the revenue engine it should be.
Our first call… more than an introduction
Happy Partners
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Amy Strader
“Elizabeth cuts to the chase, tells you not what you want to hear, but rather what you need to hear.”
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Hilary Discotto
“I found Elizabeth to be an insightful and forward thinking partner in management. Furthermore, Elizabeth communicates with empathy and compassion for her fellow human beings.”
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Jerry Herships
“Elizabeth speaks with passion and heart. She cares about the message AND how it’s delivered.”
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Bích-Thy Nguyễn
“I have known Elizabeth for about 10 years and am honored that we are colleagues. Elizabeth is a deep listener, taking time to understand the needs of an individual or organization. In helping seek solutions, Elizabeth thinks outside the box, is creative and a critical thinker, having the capacity to look at things from different perspectives for the best possible outcome.”
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![Headshot of Carrie Martin-Haley, founder of Summit Sustainable Goods]()
Carrie Martin-Haley
Burg Media Co helped me level up my email marketing for my small business through a collaborative partnership that took the process step-by-step and helped me use my own branding language to reach new customers.
Credentials that count…
“Transform your email campaigns into a powerhouse sales team.
Expertly crafted emails not only drive sales but also nurture and expand your customer base, turning subscribers into loyal fans.”
— Elizabeth M Burg
When you decided to start your own business, was it to write email blasts to customers?
You became a business owner to solve problems, serve clients, and build something meaningful—not to spend hours staring at a blank email draft.
Let me handle the email strategy so you can get back to the work that lights you up.
Your job is to understand your services and deliver exceptional work. My job is to translate that into email campaigns that convert.
The longer you spend on tasks outside your wheelhouse—like analyzing voice-of-customer data or A/B testing subject lines—the more time and revenue slip away.
Focus on your strengths. Let me handle the conversion strategy.
Big brands have marketing teams and million-dollar budgets. You have something better: a unique story and a values-driven mission.
But if your emails sound like everyone else's, your ideal clients will never know what makes you different.
I specialize in women-owned and LGBTQ-owned businesses—I know how to position your brand so it resonates with the people who share your values.
“Empower your business with precision-targeted email strategies.
You focus on your services.
I dive deep into understanding your audience.
Together, we craft emails that resonate deeply, engaging your ideal customers and paving the way for your unparalleled success.”
—Elizabeth M Burg
Services
You need more than just an email copywriting specialist—you need someone who understands your unique business and the challenges you face. Here’s what you can expect when we join forces:
Stage 1: Research & Discovery—Laying the Foundation for Success
Before I write a single word, I need to understand what's driving (or blocking) conversions in your business. This means:
Voice of Customer Analysis: We gather data from your target audience—reviews, sales calls, support tickets—to uncover the exact language that triggers action.
Competitor Research: We analyze what's working in your industry—and where there's an opportunity for you to stand out.
Current email audit: We review what you have in place (welcome sequence, nurture emails, promotional campaigns) to identify what's working and what's missing.
This research is the bedrock of your email marketing strategy, ensuring that every decision we make is rooted in data, not guesswork.
Stage 2: Content Creation—Emails Engineered for Conversion
Once we know exactly how your audience thinks, we craft campaigns that move prospects through your funnel:
Email flow mapping: I map out the entire sequence (welcome → nurture → pitch) so you can see how each email connects and where subscribers move next.
Stage-of-awareness segmentation: Cold leads get education, warm leads get proof, hot leads get the offer—each email speaks directly to where someone is in their journey.
Conversion-focused copy: Subject lines that cut through inbox noise, body copy that addresses objections and desires, and clear CTAs that guide readers to the next step.
You'll see the full strategy before a single word is written, so we're aligned on the plan before execution.
Stage 3: Analytics & Optimization—Driving Continuous Growth
Your email system isn't "set and forget." We continuously refine based on what's actually working:
A/B testing: We test subject lines, CTAs, and messaging angles—with hypotheses tied to conversion goals, not guesses.
Performance tracking: We monitor opens, clicks, and conversions to identify what's resonating and what needs adjustment.
Strategic recommendations: You'll receive insights on how your email strategy fits into your broader marketing funnel and where there are opportunities to optimize further.
The goal is a system that improves over time, not just a one-time deliverable.
Ongoing Support with a Monthly Retainer
For businesses ready to take things to the next level, I offer continued optimization and consulting through a monthly retainer. This retainer builds on the success we’ve achieved, ensuring that your email marketing continues to grow and evolve with your business. By monitoring KPIs, performing ongoing A/B testing, and refining key elements of your email sequences, we’ll keep your campaigns fresh and high-performing.
Currently booking projects starting Q2 2026. Limited availability.
Email Marketing Starter Kit
Perfect for small businesses or startups ready to turn their email list into a reliable revenue channel. This package includes:
A customized email strategy based on voice-of-customer research and your business goals
3-5 core emails (either a welcome sequence OR a nurture series—we'll determine which makes the biggest impact during discovery)
Email flow map (using Whimsical) showing how subscribers move through your funnel
Performance tracking setup and initial A/B test recommendations
Master the basics and set the stage for ongoing success. Starting at $5,000.
Premium Email Overhaul
Take your existing email efforts to new heights with a full audit and strategic rebuild. This package includes:
A forensic audit of your current email marketing (we'll review your sequences, segmentation, triggers, and copy to identify what's working and what's leaking revenue)
Strategic recommendations with prioritized fixes (ranked by impact and effort)
A rewritten high-converting email series (6-10 emails) based on voice-of-customer research
Email flow map showing the optimized subscriber journey
A/B test variations for key emails (subject lines, CTAs, messaging angles)
Optimize every element to maximize your email marketing impact. Starting at $10,000.
Full Funnel Optimization
For businesses seeking a holistic approach to their customer journey, this package provides:
A complete audit of your marketing funnel (from lead magnet to close, identifying where prospects drop off and why)
Strategic email integration with your landing pages, CTAs, and sales process (ensuring every touchpoint moves prospects forward)
Copywriting for key conversion points: lead magnet, landing page(s), email sequences, and offer positioning
Email flow map showing how email fits into your broader marketing ecosystem
Implementation support and A/B test roadmap for ongoing optimization
Transform your funnel into a conversion machine. Starting at $15,000.
Additional Services & Rate Scenarios
Not finding exactly what you need? Let's tailor a solution together. While I specialize in email marketing, I also offer strategic solutions for landing pages, lead magnets, and conversion optimization. Whether you aim to optimize existing campaigns or build new ones, my goal is to help you achieve measurable results.
Ready to enhance your email marketing? Schedule your personalized consultation today, and let's craft a plan that drives real revenue.
“I am in this to help female and queer owned businesses meet — and then exceed! — their business goals.”
From Wisconsin to Colorado: My Journey to Empowering Marginalized Businesses
After moving from Wisconsin to the Chicago region and finally settling in Colorado, I’ve built a life filled with passion, creativity, and community. As a proud queer woman, I’ve made it my mission to uplift women and LGBTQ+ entrepreneurs, helping them achieve their goals in a world that often overlooks us.
Now settled with my wife, kids, and dogs, I embrace my identity as a woman business owner and proudly identify as queer. "Write what you know" isn’t just a saying for me—it's the guiding principle behind my work.
Why I Do What I Do
As a queer woman business owner, I know firsthand how hard it can be to navigate a system that wasn’t build for us. I’m right there with you—fighting for space, recognition, and success in a world that often stacks the odds against us.
That’s why I don’t just write emails; I craft strategies that build wins upon wins. My goal is to ensure businesses like yours not only survive—they thrive.
Your Success is My Mission
I’m not just another copywriter; I’m a partner who understands challenges look different for women and queer folx. And, each story, each business owner, each business, is unique.
As a justice-driven strategist, my first commitment is to listen. The better I understand your expertise, your services, and your business, the better I can connect with your ideal customers—the key to high-performing copy.
As a Copyhackers-trained Digital Conversion Specialist, I'm driven by my commitment to creativity, community, and elevating businesses like yours. I'm eager to partner with you!
Join me in building a more inclusive marketplace.
I’m here to help you grow your business, not just through powerful email strategies but through a partnership rooted in shared values. Together we’ll take your business to new heights, breaking glass ceilings and claiming the success you deserve.
Ready to get started? Let’s connect and make it happen.